Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine. He also incorporated the Mason and Little companies.On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races.Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals.Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company.More It’s hard to believe that ‘The Man Who’ has already come of age.
Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Then in the fall of that year the new 1913 model was introduced at the New York auto show.
Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages.
), colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
Louis Chevrolet and ousted General Motors founder William C.