Most would-be pickup mentors assume new names, perhaps to signify their new identities. David De Angelo of Double Your Dating was born Eben Pagan.Real Social Dynamics’s Tyler Durden (after the character in the 1999 movie ) is actually named Owen Cook.Louts who might as well be clad in bearskins and wielding spears trample over every nicety developed over millennia to mark out a ritual of courtship as a prelude to sex: Not just marriage (that went years ago with the sexual revolution and the mass-marketing of the birth-control pill) or formal dating (the hookup culture finished that)—but amorous preliminaries and other civilities once regarded as elementary, at least among the college-educated classes.It helps, of course, that there’s currently a buyer’s market in women who are up for just about anything with the right kind of cad, what with delayed marriage (the average age for a woman’s first wedding is now 26, compared with 20 in 1960, according to the University of Virginia-based National Marriage Project’s latest report); reliable contraception; and advances in antibiotics (no more worries about what used to be called venereal disease). On the one hand, she decried the double-standard unfairness of labeling a girl who fools around with too many boys a “slut,” and, on the other, she lionized “the Slut” (her capitalization) as the enviable epitome of feminist freedom and feminist transgression against puritanical social norms. It’s the underlying theme of Eve Ensler’s girls-talk-dirty titled “Sluts” has made so many women’s studies reading lists that term-paper mills sell canned essays purporting to dissect it.The birth of the seduction business coincided neatly with the sexual revolution: with the 1970 publication of sometime film editor Eric Weber’s bestselling manual (later made into a movie) .Left behind like flares, double-knits, and dancing the Bus Stop, the art of the pickup was reborn in the 1990s and rebranded as an exact science.Jeffries’s commercial success launched a thousand imitators: Grow Your Game, Double Your Dating, Real Social Dynamics, Alpha Seduction, Seduction Base, Seduction Chronicles, Seduction Lair, Seduction Science, Blissnosis, and so forth.
At the Hampton Inn where Max was staying, he introduced Courtney to his dog: “Say hello to the new slut.” The next morning, after some sessions of “jackhammering a sidewalk,” as she described his sexual technique (although she did concede that he was a “great kisser”), he handed her for the taxi ride of shame back to her apartment. A.”, feminist Jaclyn Friedman, who inexplicably blamed Max’s perverse success with females (half his fans, perhaps the more enthusiastic half, are female) on abstinence-only sex education, sniffed that she found his “antics revolting,” blasted his “unapologetic misogyny,” and accused him of contributing to a campus atmosphere that allows 150,000 young women to be raped every academic year.They all feature pictures of scantily clad supermodel-like females and the same acronym-laden jargon ultimately traceable to Jeffries: a “PUA” is a “pickup artist”; an “AFC” is an “average frustrated chump” who hasn’t paid a guru to learn how to be a PUA; an “HB” is a “hot babe”; an “IOI” is an HB’s “indicator of interest” in a PUA, such as leaning in his direction or “accidentally” brushing his hand.Jeffries’s most famous pupil is a Canadian-born former stage magician called Erik James Horvat-Markovic who subsequently changed his name first to Erik von Markovik and later to just plain Mystery.He has a law degree from Duke University, whose admissions committee was so impressed with his academic record that it awarded him an academic scholarship.Yet his only experience practicing law to date has consisted of getting fired from a ,400-a-week summer-associate job at a prestigious Silicon Valley firm for, among other things, showing up intoxicated at the orientation meeting and complaining that he couldn’t see anything because he had lost his contacts in a hookup with a girl he had met at a party the night before; informing a female recruiter at the firm that he was “calling a porn line” when she walked into his office unexpectedly; and getting fall-down drunk at a firm retreat and shouting the F-word at a charity auction attended by the partners and their spouses.