Google updating

Google started rolling out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience.

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Some of these panels disappeared around December 15.

Just more than a year after the original "mobile friendly" update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search.

Since the majority of sites we track are already mobile-friendly, it's likely the impact of the latest update was small.

They suggested the new Penguin is now real-time and baked into the "core" algorithm.

Initial impact assessments were small, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase (see September 27th and October 6th).

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