Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.
Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.
Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.
All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.
Most of them will put ads at the bottom of each page, and you can pay them to remove the ads."Mobile services are forecast to be the fastest growing segment over the next five years as operators, including Interactive Corp.and e Harmony, cater to consumers moving toward easy-to-use mobile applications," IBISWorld online dating expert Jeremy Edwards said in a report released last week.There's different types of software out there for dating websites, and many of them are free.Most of this software offers people the chance to own a dating website, without having to design one.