In December 2014, IAC confirmed that Tinder had been downloaded 40m times.
Given these strong results, it’s high time, brands start to pay an interest in Tinder.
But Global Web Index finds that Tinder has not yet overtaken traditional dating apps such as Match, with only 1% of global internet users on Tinder last month versus 31% using a traditional online dating site.
This could be attributed to Tinder’s reputation as a more “shallow” dating app, compared to traditional sites.
However, research also found that a quarter of Tinder users are already paying for online dating, compared to one in eight dating site visitors.
Translating these users into Tinder Plus customers will be an important next step for the company in the future.
By July 2014, Tinder had reached spot three in the top five US dating properties with 3.6m visitors per day, up 1,400% from 2013.
Having limited the number of right swipes on its free app, Tinder jumped from spot No. However, it remained in the top 100 i OS apps during March 2015.
According to Tech Crunch, subscriber estimates for Tinder Plus vary, with Credit Suisse estimating 100,000 and Morgan Stanley 297,000 users.
The app is available in over 30 languages now and majority owned by Inter Active Corp (IAC).
By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.