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The bank expected Tinder to reach 20m active users by April 2015 and IAC to start monetising a projected 0m in revenue in 2015.

Chris Merwin, VP at Barclays, confirmed: “It’s growing very, very fast and the monetization opportunity is enormous.

The app is being used largely in urban locations (76%).

“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide (…) The single largest age group on Tinder, making up more than half of our entire user base, is 18-24.

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In line with the above findings, 72% of Tinder’s user base is visiting other online dating sites, with mobile phones the most important access devices at 58%, followed by PCs (54%) and tablets (35%).

With the launch of Tinder Plus, the company’s subscription model, which offers options such as the ability to undo swipes and Passport, that lets you search for matches beyond your current physical location, the apps rank on research site App Annie, climbed six spots in Google Play’s revenue rank. The dramatic jump upwards is directly linked to the Tinder Plus app launch.

Within a year, the online dating as a category went from desktop to mobile-dominated.

Their methodology seems severely and fundamentally flawed.” Global Web Index confirmed that its data had been based on interviews with 170,000 users worldwide – “it’s not guesswork, and not just the UK, as Tinder has suggested,” a spokesperson said.

By July 2014, Tinder had reached spot three in the top five US dating properties with 3.6m visitors per day, up 1,400% from 2013.

Subscriptions cost up to .99 a month depending on age, a move that has been widely criticised.

Tinder confirmed that Q1 2015 was the app’s highest registration quarter to date.

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